eCommerce website design process
01. Diving into your business and market research
To achieve your business goal, our team studies your niche deeply. Based on the data obtained, we figure out what solutions will work, bring profit, and improve your position on the market compared to competitors.
02. Writing specs and making a prototype
Requirements specification and prototype are the foundation without which the website may collapse. For each project, we write a spec with a description of all the online store’s functions and algorithms. At the same time, we build a prototype for the visual representation of your future website.
03. Designing UI
When creating a design, we take into account your wishes and marketing trends to make sure that the website interface is easy and clear for users (UX / UI) and that it presents a product or service in the most favorable color.
04. Coding and 3rd-party integration
The next stage is the development of the software itself. Our devs code frontend and backend parts. They also connect third-party delivery services, online payment systems, emailing, etc.
05. Quality Assurance. Testing
Testing the quality of the work is one of the most important parts of the development process. Our QA experts check whether the website is built in accordance with mockups, cross-browser, and adaptability standards. We go over all the functionality of your online store using test cases compiled specifically for your project.
06. Launch and tech support
When you approve the results, we move the web app to your server. Our experts will help you with server and domain settings, connect SSL certificates, and advise on other matters. The warranty on the developed product is valid for 6 months. During this time, we eliminate any problems or errors free of charge.
Custom Online Store will help you achieve 4 Goals
We don’t make websites just for the sake of it. We are interested in getting results and achieving your goals
Inform your clients
Your customers would be able to check everything they need about your company. Tell them about your services, prices, share your contact information. Get your message out there.
Build your brand
Increase your brand awareness with unique and consistent corporate imagery. Communicate the right emotion to your customers and reach them across multiple channels.
Skyrocket your sales
A well-designed online store will help you to nurture quality leads, increase conversion rates, and an average paycheck. Then reap even more results by syncing the website to your CRM app.
Conquer new markets
Discover new market opportunities, reach more people, and launch new services with your custom web application.
Case Study: “iFlorist”
Popular bouquets from trusted florists
Goal
Create a convenient online service for the sale of flowers and bouquets to significantly increase traffic and create a flow of new customers
Solution
We have developed a cross-platform application for Android and iOS, an Internet service with the ability to register users and a multifunctional ECOMMERCE showcase. We connected suppliers, conducted micro auctions for each order, integrated with the logistics system, automated payment system.
Case Study: “IgroBeauty EdTech”
An online store selling products in the field of beauty and health.
Goal
Redesign of the website, transfer of the bitrix product to the platform, connection of transport companies, payment system, integration with 1c: trade management.
Solution
To achieve the laid out goal we
- we have developed a loyalty program in which customers will receive a discount from the purchase price. Limited discounts, on the number of purchased goods of one article.
- we have integrated with transport companies: SDEK, PEC, connected Internet acquiring.
- we have created an appointment for seminars.
WHAT GET IF YOU OPT TO BUILD YOUR ONLINE SHOP WITH US
Team of 5–7 people
We assign a close-knit team to each project. Teams consist of a project manager, designer, frontend and backend developers, and a tester. Every one of them focuses on results because of our company's internal drive.
Confidentiality
We sign up a non-disclosure agreement of confidential information with each client. We’ll add a website to a case study or portfolio only after you approve it.
Systematic approach
We research your niche and business needs of your market and target audience, marketing trends, and only after that we start working on requirements specifications and the prototype.
6 months warranty
We know that you can’t test a complex online store in 5 days. You need to launch, attract customers, train staff to work with the website. So we give you a 6-month warranty. During this time, we troubleshoot any issues for free.
Your eCommerce website will benefit from integration with these apps
Third-party integrations
Efficient operation of online stores requires integration with third-party services. Properly set up synchronization with these services allows you to automate most of your daily tasks.
When building an online store, we integrate it with payment systems aggregators and delivery services, accounting software, IP-telephony services, email providers, etc.
Get a development time and cost estimate
Depending on your business’s goals, we’ll help you choose the right technology stack, essential third-party apps to integrate with, and hand-pick the best solutions to solve your business challenges.
You need a custom website (instead of CMS), when you got:
Lots of items and need an easy search
If you have tens or even hundreds of thousands of products, you should pay attention to the ease of searching through them. Your customers should be able to intuitively use the online store and find the right product within no more than 3 clicks.
Various marketing tools
To take over competitors, you need to retain the customer by all means. The bigger your online store, the more complex and sophisticated the website's marketing functionality should be. Cumulative discount system, product gift, volume discount, free shipping, email reminders, related products, package offers—all these should work smoothly in one system, with a user-friendly interface and performance analytics.
Complicated order fulfillment process
In big organizations, numerous departments work and communicate with each to fulfill orders. With a custom online store, you can automate the coordination between marketing, sales, accounting, and logistics departments.
Many partners
Have many suppliers or wholesalers? Automate your work with them or give your partners additional features, and they will surely appreciate it. With user accounts in place, you'll make the job easier for both yourself and them.
Complex management
The bigger the store, the more people work for you: sales, support, content management, analysts, SEO specialists, marketers. Each of these roles should’ve its own function with clear separation and logging of actions.
Unique workflows
Creating a custom online store is not an easy task. You should give it to seasoned developers who have experience in this industry. It's also worth thinking about building MVP for your online store. This will allow you to test a mini-version of the product and understand how to develop it further.