Customer: GC “SOYUZSNAB” produces starter cultures, protective and probiotic cultures, stabilizers for the meat and dairy industries, flavorings (full production cycle, including the synthesis of aromatic components), complex food additives, dry and liquid marinades, enhancers, and dry mixes for bakery and pastry products, chocolate, glazes, cocoa products, fruit and cream fillings, structuring agents, soft cheeses, dairy and vegetable creams, and other food ingredients for all sectors of the food industry, which are part of all food product categories. The holding supplies products to Russia, CIS countries, Europe, South and North America, and China.
To expand its business and increase sales volumes, the company has decided to create an e-commerce platform.
Task
Development of a modern e-commerce platform for Ivan-Pole company, providing efficient sales and easy access to products for both B2B and B2C customers.
Technical Requirements
1.Support for both B2B and B2C functionality.
2.User registration and account creation capability.
3.Ability to create corporate accounts with additional privileges and bulk purchase options for B2B customers.
4.Ability for B2C customers to browse the product catalog, add items to the cart, and make purchases.
5.Implementation of inventory management system to ensure accurate product availability.
6.Support for cart functionality including adding, removing, and modifying quantities of items, as well as calculating the total purchase amount.
7.Multiple payment options for customer convenience, including credit cards, e-wallets, and cash.
8.Platform adaptability and support for various devices such as computers, smartphones, and tablets.
9.Notification system to keep customers informed about order status, changes in product availability, and other important events.
10.Order tracking functionality, sales statistics, and report generation for B2B customers.
11.System security, protecting user data and payment information.
Project Stages
1.Requirements analysis and gathering information from the customer.
2.Designing user interface (UI) and user experience (UX) to ensure easy navigation and an appealing look and feel for the platform.
3.Development of a database to store information about products, customers, orders, and other entities required for platform operation.
4.Creation of user registration and authentication functionality, including password recovery and email verification.
5.Development of a product catalog with filtering and sorting capabilities, as well as providing detailed information about each product.
6.Implementation of cart functionality, including managing cart contents and order placement with options for delivery and payment selection.
7.Creation of a warehouse management system to track product availability, automate status updates, and send notifications for changes.
8.Integration with payment gateways to ensure secure and convenient order payment.
9.Development of a notification system to send messages to customers about order status, catalog updates, and other important events.
10.Creation of an administrative panel to manage platform content, including product, customer, and order management, and report generation for B2B customers.
11.Testing and debugging of platform functionality, including security checks and ensuring high performance.
12.Launch of the platform in pilot testing mode with a limited audience and gathering feedback for process improvement and error correction.
13.Platform development and scaling based on the results and user feedback.
The Results
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Creation of a fully functional e-commerce platform that meets the requirements and needs of the company.
Integration with internal and external third-party services such as 1C, online payment, logistics and delivery, CRM, marketing services, and analytics.
User-friendly and intuitive interface that promotes customer attraction and retention.
Functionality division for both B2B and B2C customers, ensuring satisfaction of different needs and requirements.
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Automation of warehouse management and order processes.
Various payment methods providing convenience for customers and increasing conversion rates.
Notification system ensuring customer awareness of important events, improving service, and creating a positive purchasing experience.
Administrative panel for easy management of the platform. Secure system with protection of user data and payment information.
