Federal network iFlorist is an online store where professional florists from Moscow, St. Petersburg, Yekaterinburg, Kazan, and many other cities in Russia showcase their best bouquets and flowers.
Task
Development of a mobile application and web service for selling flowers and bouquets.
Solution
Developed a cross-platform application for Android and iOS, as well as a web service with a functional ECOMMERCE storefront and user registration capability.
Stages
1.Development of a cross-platform mobile application: We created a mobile application that can run on both Android and iOS devices. This approach allows us to reach a wide audience of users.
2.Creation of a web service: Developed a web service that provides a wide range of functionality for customers. This includes user registration, browsing and selecting products, order placement, and payment processing.
3.Competitor monitoring: Conducted an analysis of competitor activities to identify and adapt best practices in the industry. This helped us better understand market trends and provide users with the best experience.
4.Functional capabilities: Implemented several key features in the application and web service. This includes connecting suppliers to ensure a variety of flowers and bouquets, conducting micro-auctions for each order, and integrating with a logistics system and automated payment system for customer convenience.
5.Digital marketing: Promoted the website in search engines such as Yandex and Google, resulting in a significant increase in traffic and a stream of new customers. We used various search engine optimization and contextual advertising strategies to attract the target audience and increase brand visibility.
The Results
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Development of a cross-platform mobile application and web service that provides a convenient and multifunctional interface for customers.
Supplier integration allowed for a wide selection of flowers and bouquets to meet the needs of different customers.
Micro-auctions for each order allowed customers to get the best price and conditions for their purchases.
Integration with a logistics system ensured fast and reliable delivery of goods to customers at the specified time and location.
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The automated payment system streamlined the payment process by offering various payment methods and ensuring the security of financial transactions.
Digital marketing strategies, including search engine optimization and contextual advertising, contributed to increased website traffic and the attraction of new customers.
We created a comprehensive mobile application and web service that made it easy and convenient for customers to order flowers and bouquets, choose the best offers, and receive fast delivery. Our digital marketing efforts also increased brand visibility and attracted new customers. Overall, our solution helped iFlorist improve the user experience, expand the customer base, and achieve more effective business results.
