GMC Game Promo is a mobile promotional game developed for the Center for Molecular Diagnostics (CMD) – one of the largest laboratory diagnostic centers in Russia, operating under the Central Research Institute of Epidemiology of Rospotrebnadzor. CMD provides a wide range of expert-level laboratory diagnostic tests in key areas of diagnostics to patients and medical institutions. CMD is a leader in the laboratory services and molecular technologies market in Russia and neighboring countries, primarily based on modern molecular genetic methods such as real-time PCR, NASBA, sequencing, pyrosequencing, and hybridization methods.
Objectives of the project
Develop a promotional game as an effective tool to attract and engage the client’s target audience. The game offers a unique gaming experience with client’s characters and provides special promotional offers that motivate users to participate and interact with the client’s products or services.
Task
Develop a promotional game for iOS and Android platforms with different levels, puzzles, and bonuses.
Stages and Technical Specification
1.Game plot and characters:
Develop an exciting game plot in which the client’s characters face various tasks and adventures. Create unique characters that reflect the client’s brand, promoting recognition and user engagement.
2.Interactive gameplay:Provide diverse levels, tasks, and puzzles that require active user participation.Utilize various gameplay mechanics such as puzzles, motion reaction, strategic planning, etc.
3.Promotional offers and bonuses: Implement special promotional offers, discounts, bonuses, or virtual currency available in the game.
4.Allow users to use promo codes or receive exclusive offers through the gameplay.
5.Adaptive design and visualization: Develop an appealing and natural visual style that aligns with the client’s brand. Create an adaptive design optimized for different types of mobile devices and screen resolutions.
6.Social interaction: Enable users to compete and collaborate with other players through multiplayer features or leaderboards. Integrate with social media platforms to allow sharing of game progress and achievements.
7.Analytics and reporting: Implement a data collection and analytics system to track game progress and user interaction with promotional offers. Generate reports that provide the client with information on the game’s effectiveness and audience response.
The Results
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Development of a promotional game using Unity and Blender technologies.
App development for iOS and Android platforms.
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Creation of a classic runner game featuring the client's characters and special promotional offers.
Functionality: Levels, customization, integration with social networks.
